Presidents Message
Mark Berkovitch
In my professional life, I support teams of salespeople in their success. One of the core tenets is ensuring every customer has a clear understanding of the value proposition. From a customer perspective, why do I choose to buy this product or service over others?
As I take on the role of President of Ahavath Achim for the next two years, the goal is to attract members who recognize the value of belonging to our community which includes active participation and learning.
I'm here because there is something very special about Ahavath Achim. It's not about coming to Shul every Shabbat ( although I know the Rabbi would like that), it's about recognizing the rich history of the Sephardic community not just in Portland but universally and tapping into its roots. Having attended a variety of Synagogues worldwide over the years, I have always come away from services feeling like I'm watching a show. At Ahavath Achim, we are active participants where the Rabbi invites you to participate at whatever level you are comfortable with. Hashem doesn't care what language you pray in, so If you lack or are rusty with your Hebrew, that's OK.
We have a phenomenal Rabbi and Rabbisa who have set the foundation to take us all on a journey, that journey is different for each of us and that path can go in several different directions depending on your willingness to go along for the ride.
Mark Berkovitch
503-892-2503
Mark Berkovitch
In my professional life, I support teams of salespeople in their success. One of the core tenets is ensuring every customer has a clear understanding of the value proposition. From a customer perspective, why do I choose to buy this product or service over others?
As I take on the role of President of Ahavath Achim for the next two years, the goal is to attract members who recognize the value of belonging to our community which includes active participation and learning.
I'm here because there is something very special about Ahavath Achim. It's not about coming to Shul every Shabbat ( although I know the Rabbi would like that), it's about recognizing the rich history of the Sephardic community not just in Portland but universally and tapping into its roots. Having attended a variety of Synagogues worldwide over the years, I have always come away from services feeling like I'm watching a show. At Ahavath Achim, we are active participants where the Rabbi invites you to participate at whatever level you are comfortable with. Hashem doesn't care what language you pray in, so If you lack or are rusty with your Hebrew, that's OK.
We have a phenomenal Rabbi and Rabbisa who have set the foundation to take us all on a journey, that journey is different for each of us and that path can go in several different directions depending on your willingness to go along for the ride.
Mark Berkovitch
503-892-2503
